Product Labels: Objectives — Showcase each flavour with an easy to recognize colour choice, that works well with the branding colour pallet. Help the product stand out on the shelf next to competitors, communicate the products quality and brand message, and adhere to the Canada food labelling requirements.
Backwoods Honey Co, is a local Manitoba honey producer operating near Whiteshell provincial park. They needed a solid brand identity to help them stand out from competitors, communicate the essence of their company, and highlight the natural quality of their honey products. With five signature flavours, their new product labels also needed to reflect these requirements.
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