Brand Identity

Taking inspiration from the rugged forests of the Whiteshell Provincial Park, we created a brand identity that has a charming yet modern demeanour. Featuring hand drawn illustrations, a bold colour palette and vintage inspired typography.

Design Features:

  • Accessible, high contrast colour palette
  • Versatile, hand-drawn brand illustrations add depth + interest
  • Visually communicates what the brand is about without words
  • Charming, modern demeanour

Product Labels

Wrap around label and tab design for five raw honey flavours, sold in jars. Available in-person at local farmers markets and soon to be available online.

Design Objectives:

  • Showcase each flavour with an easy to recognize colour that works with the brand colour palette
  • Help the product stand out on the shelf next to competition
  • Communicate the products quality + brand message
  • Adhere to Canada’s food labelling regulations
Raw Liquid & Creamed Honey
Flavoured Raw Honey
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Backwoods Honey Co

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Branding, Packaging

Backwoods Honey Co, is a local Manitoba honey producer operating near Whiteshell provincial park. They needed a solid brand identity to help them stand out from competitors, communicate the essence of their company, and highlight the natural quality of their honey products. With five signature flavours, their new product labels also needed to reflect these requirements.

With the new brand identity in place multiple platforms were used for marketing their honey products, and to help create an online presence.