Brand Identity

The logo mirrors the product; a plant growing in a planter. The six points of the products hexagon shape, paired with three seeds, creates a simple and memorable plant shaped symbol. The stacked wordmark “Urban Green” mirrors the planter itself.

Product Package

The use of eco-friendly corrugated cardboard for the structure is a simple, and cost effective material. This special die-cut design is made to fit the product exactly, creating a snug fit that protects the product and uses less cardboard than a standard box. Consumers can take a look at the product without having to open it up, saving the packaging and product from damage.

Paired with the design choice of minimal ink use, and zero plastic, means this package is 100% recyclable. Overall the product package creates a modern, minimal and conscious way to protect and sell the product.

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Urban Green

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Branding, Packaging

Starting as a class project in Red River College, Urban Green has slowly evolved into a passion project. The brand focuses on creating uniquely designed modern planters for indoor gardeners interested in sustainability. The first product called Self-Watering Concrete Planter, takes advantage of the hydroponic wick system to create a unique planter that makes indoor gardening easy to do, all while being easy on the eyes.

With the branding and product package completed Urban Green needed a platform to sell their products online, and to begin marketing.