Brand Refresh

Starting with their original brand colours, we updated the main palette and added new hues to create a more modern, flexible look. We also added in a new set of abstract backgrounds to their tool kit to be used across the Eastern Chrysler brand.


Clients had a basic brand guide to follow from the Parent Company for logo usage, with limited rules and no styling guide.

Designs produced in the past lacked consistency, using many different styles which created an unfocused appearance.

Refined colour palette designed for flexibility, with a modern and professional look. Coheres well with original palette and logo.

New Brand Style Guide that includes rules for visual tone, colour, type, brand elements tool kit, iconography, and photography/visual style rules.

Brand Style Guide - Cover
Brand Style Guide - Visual Tone
Brand Style Guide - Typography
Brand Style Guide - Colour
Brand Style Guide - Brand Elements
Brand Style Guide - Brand Elements 2
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Thank You Card - Front
Thank You Card - Back
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Dealership Folder - Front
Dealership Folder - Inside
Dealership Folder - Back
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Certified Services Brochure - Front
Certified Services Brochure - Inside
Certified Services Brochure - Back
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Eastern Chrysler

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Branding, Print

Eastern Chrysler is a local, new and used, domestic car dealership in Winnipeg, MB. They wanted a more refined and professional look for their company, while staying within the bounds of their parent company’s branding, and keeping their original logo.

First we refined the current branding to fit the look and tone that they wanted to express and created a Brand Style Guide. From there we took the new branding and ran it across multiple projects ranging from print work, to outdoor signage.