Brand Identity

Working with the clients requirements we created a unique visual brand identity. The friendly and approachable nature of the font choice, paired with the clean iconographic style, creates a bold, simple and modern look.

Requirements:

  • Needs to work with the sister brand (Nuburger)
  • Liked the idea of using icons as a secondary logo
  • Liked a bold blue as the main colour
  • Something unique + unexpected for branding
In Store Poster 1
In Store Poster 2
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Summer Loves Ice Cream

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Branding, Advertising

Winnipeg has a brand new ice cream shop set to open in summer 2023. Summer, short for Summer Loves Ice Cream, promises instagram-worthy treats to satisfy that sweet tooth. Working with the clients requirements, we incorporated an upbeat and confident look for the ice cream shops brand identity.

The branding needed to work on its own and also cooperate next to their sister company, Nuburger . The logo was created using elements from Nuburger’s branding to help relate the two businesses visually. The bold blue and yellow accent mixed with the smooth vanilla colour pallet was carefully chosen to inspire a cool and inviting feeling.