Product Labels

Transparent label design for 3 sauce products sold in small jars. Available in-store at Nuburger locations with expectation to be available in grocery stores in the future.

Design Objectives:

  • Highlight the products colour, texture + flavour
  • Label design that works together as a group + individually
  • Help the product stand out on the shelf next to competition
  • Accurately express the Nuburger brand
The Sauce Label
Secret Sauce Label
The Spicy Label
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Product Launch Campaign

The “Sauce Launch” campaign was created with 3 touch-points to promote their new labels, online and in-store.

Touch-points:

Social Media Gif

In-Store Poster

Animated Menu Ad

Nuburger

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Advertising, Packaging, Animation

Nuburger, is a Winnipeg-based chain restaurant serving healthy, locally sourced, gourmet burgers. First, we worked on a set of labels designed for their new line of signature sauces, The Sauce, Secret Sauce and The Spicy. In order to highlight the sauce’s texture and colour, a clear label was used with a minimal look. The main graphic features illustrative, sauce-like type with an approachable look that grabs attention amongst competition.

In order to promote their new sauces, we created a mini “Sauce Launch” campaign to share on their social channels and in store. Lastly, since Nuburger recently updated their overhead menu board design, we created a series of animated ads to be used seasonally. Using their casual tongue-in-cheek tone, and bold visuals we designed a set of rotating ads with a clear message and entertaining delivery.